One-page or multi-page website?
This is usually the first question I work through with a client. The answer does not depend on the size of your business but on how many different things you need to tell people — and how many different routes they should be able to find you by.
The one-page website
Everything sits at one address, sections run one under another, and the menu merely jumps between them. The visitor scrolls and learns what they need as they go. Nothing reloads, so it feels very quick.
It makes sense when:
- you offer one service or a tightly related group of services,
- the visitor is meant to do one thing — call, write, book,
- there is about five or six sections' worth of content,
- the site mainly works as a credible business card for people who already know you.
Typically: a hairdresser, a physiotherapist, a tradesperson, a coach, a small practice.
The multi-page website
Every topic gets its own address — services, pricing, references, about, contact. The menu leads to real pages.
It makes sense when:
- you have several services that do not overlap much,
- each one deserves a longer piece of text,
- you want to show up in search for several different queries,
- you plan to expand the site over time.
Typically: a law firm, a property development, a company working across several trades, anyone serious about search.
The difference nobody mentions
Google indexes pages, not sections. To Google a one-page site is a single page with a single title and a single description — so it can do well on one main topic, but it will struggle to rank for five different queries at once.
A multi-page site gives every topic its own address, its own title, its own heading. That is five separate front doors instead of one. In trades where people search for a specific service (“divorce lawyer Prague”, “property conveyancing”), it is the difference between being found and not.
It does not mean a one-page site fails in search. It means it has a lower ceiling.
Side by side
| One-page | Multi-page | |
|---|---|---|
| Price with me | from CZK 6,999 | from CZK 9,999 |
| Content management | edits go through me | edits go through me, admin interface for an extra fee |
| Amount of content | up to 6 sections | up to 6 subpages |
| Front doors from Google | one | as many as there are pages |
| Path to the goal | very short | one click longer |
| Room to grow | limited | easy |
| Speed | both are fast when the site is built well |
How to decide in a minute
Write down every topic you want to talk about on the site. For each one, answer: “Would somebody search for this on its own in Google?”
- One or two yeses → a one-page site is plenty.
- Three or more → go multi-page, those three thousand crowns will come back.
Can you switch later?
Yes, but not for free. When a site is built sensibly it can be split into subpages without rewriting from scratch — roughly half the work of a new site. The worse part is the time you spent not being visible in search.
If you suspect you will need more within a year, start multi-page. If you are not sure, start with one page — switching later is still cheaper than paying for content you never use.